Prepared by Forge Marketing

Private visibility audit

Dr Nicolai Orsteen

Dr Orsteen, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Richmond Rd in Twickenham. At your own address you come first, with nobody above you. Move a street or two away and you sit far down the list, at every other spot we tested. Each dot is one of those spots; Green means you are in the top three there.

So someone a short walk away, phone in hand, looking for a root canal, may never come across you. Is that normal here, or can a nearby practice do better?

The comparison worth looking at

One nearby practice comes before you at nearly every spot

We ran the same search for Smile & Smile. It came before your practice at 24 of the 25 spots we tested, and your practice came before it at the one remaining spot.

Same search, same spots around your practice, so the two maps sit side by side and can be read together.

It reaches the first three at a few more spots than you do, so there is a concrete local comparison to work from. Patients who do get to your site: who are they?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most estimated visits to your site come from searches with your name

About two thirds of the estimated visits your site gets from Google come from searches naming your practice, such as 'root canal retreatment'. The rest arrive another way. These figures are estimates.

  • Someone typing your name already knows it. Those searches look like people coming back to you, not people weighing up practices.
  • Your site does reach the first page for searches that never mention you, including 'rct centre', so new people can find you too.

So which searches bring in people who have never heard of you, and where do they land?

The searches behind the numbers

People who do not know you arrive through endodontics

Some of the searches we found carry no name at all. They are about root canal work itself: what it costs, and finding a specialist endodontist in London.

  • Someone searching 'endodonticts' finds you among the first results, landing on your piece comparing endodontics with implants for a damaged tooth.
  • Someone searching 'rct centre' also shows up among the first results, and that person lands straight on your home page.

So new people do reach you, and they reach you for the work you specialise in. That is worth building on. The question is how far that reach goes, and what we would do first.

Picture patients searching for your treatments in Twickenham being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Richmond Rd, you are outside the first three in most tested spots.
  • Smile & Smile comes before you at 24 of the 25 tested spots.
  • "price of rct" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?