Prepared by Forge Marketing

Private visibility audit

Nisha Patel

Dr Patel, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Victoria Rd in Ruislip. Right at your door you come first, ahead of everyone tested there. A step away that fades: at the ring of spots closest to you, and farther out towards Eastcote, Pinner and Northwood, you sit below the first three. Each dot is one of those spots, and Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may never come across you. Which raises the question: is that the ceiling here, or can a nearby practice do better?

The comparison worth looking at

One nearby practice appears higher at most spots

Park Way Dental Practice comes before you at 24 of the 25 spots we tested, though you are both found at every one of them, and your listing still leads at your own door.

Same search, a dentist, from the same twenty-five spots around you, so the two maps sit side by side.

Among the first three, it is seen at only three of those spots, so even ahead of you it is rarely the name a patient sees. Which brings us to who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of the estimated visits come from people searching your name

About two thirds of the estimated visits from Google come from searches that contain your name, searches like 'victoria road dentist'. Those people were already looking for you.

  • Someone typing your name already knows it. Someone typing a treatment does not, and that is a different patient.
  • Your pages do reach the first page for a few searches that never mention you, including one on teeth grinding guards, so new people can land there too.

So which searches bring people who have never heard of you, and where do they end up?

The searches behind the numbers

The searches that reach you without your name

Some searches reach your website without your name in them. They are about cosmetic bonding, a mouthguard, dental terms, and simply looking for a dentist in Ruislip or a private one nearby.

  • 'dental mouth guard' shows up among the first results, and leads to your mouthguards page.
  • 'cosmetic bonding teeth' shows up low on the first page, below the results most people click, and leads to your page explaining cosmetic bonding.

So the searches that arrive without your name are mostly about cosmetic and protective treatments, and your own pages answer them. Cosmetic bonding is the one worth building on. Which leaves the question of where to start.

Picture patients searching for your treatments in Ruislip being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Victoria Rd, you are outside the first three in most tested spots.
  • Park Way Dental Practice comes before you at 24 of the 25 tested spots.
  • "ruislip dental" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?