We ran the same search, a dentist, from 25 spots around Murray Rd in Northwood. At your own address you come up among the first three. From the ring of spots just around you, and further out, you sit outside the first three everywhere we looked, and often well down the list. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a street or two away, phone in hand, looking for a dentist, may simply not come across you. Is that normal here, or can a practice nearby do better?

Of the estimated visits from Google, about a third come from searches that include your name, like 'dental design studio'. A smaller part comes from searches without it. The rest we cannot see.

• A search that includes your name suggests the person already has you in mind, and is after your address or your opening hours.
• A search without your name is different: that person has a toothache and no practice in mind. Your site does show among the first results for one of those.

So what are people searching for when they do not know you yet, and where do they land?