We ran the same search, a dentist, from 25 spots around Eastern Ave in Ilford. Right at your door you come first, and that holds at a couple of spots just north-east and east of you. At the other 22 spots you sit outside the first three, and you sit lowest at the spots towards Gants Hill, Seven Kings and Manor Park. Each dot is one of those spots; Green means you are in the top three there.

So close to you, people can find you. A little farther out, someone reaching for their phone may simply not come across you. Could a practice nearby be doing better here?

At least three quarters of the estimated visits your site gets from Google come from searches that include your name, like 'essence dental clinic'. These are estimates, but the pattern is clear.

• A search that carries your name is someone who already has it. What it shows is people coming back to the site, not people weighing up a dentist.
• The good news: your site does come up among the first results when someone nearby searches for a dentist in Gants Hill, without your name at all.

So which searches bring people who have never heard of you, and where do they land when they do?