Prepared by Forge Marketing

Private visibility audit

Lalitkumar Patel

Dr Patel, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Ruislip in Pinner. Right by the practice and at most of the spots closest to you, you come up among the first three. Farther out, especially towards Pinner and Rayners Lane, you sit below that, and in a few places well down the list. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a few streets east, phone in hand, looking for a dentist may not come across you at all, while nearer home patients can find you easily. Is that lead worth having?

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Eastcote Dentist. It comes before you at nine of the twenty-five spots; you come before it at the other sixteen, including the spot at your own door.

Same search, a dentist, from the same spots around you, so the two maps sit side by side.

Your name sits in the first three at more spots than theirs, so a patient nearby is more often able to find you. The local map is an asset; the question moves to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Your website is found mostly by your own name

At least half the estimated visits your site gets from Google come from searches for your name, searches like 'the field end dental'. These are estimates, but the pattern is clear.

  • Someone typing your name already knows it. That search confirms you exist; it is not someone choosing a dentist.
  • None of the searches we found without your name reaches the first page of Google, so none of them is bringing a stranger looking for a dentist to your pages.

So what do people search for when they do not yet know your name, and where do they end up?

The searches behind the numbers

The searches without your name point elsewhere

The searches we found that do not use your name are not people nearby looking for a dentist. They are the names of other dental practices and towns, and they all land on your home page.

  • 'bourne end dentist' shows up beyond the first page of results, and it leads to your home page, which is about a practice in another town.
  • 'dargavel dental care' is the name of another organisation, not someone searching for you; it also shows up beyond the first page and leads to your home page.

So someone looking for a dentist around Ruislip in Pinner does not reach you through these. Your dentistry is what you sell, and none of the searches we found brings a new patient to it yet. That gap is worth starting from.

Picture patients searching for your treatments around Ruislip being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Ruislip, you are outside the first three in most tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?