Prepared by Forge Marketing

Private visibility audit

Ladwa Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Hamilton Rd in London. At the spot on your own doorstep you sit among the first three. Move a street or two out and you fall far down the list, at every other spot we tested. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a few streets away, phone in hand looking for a dentist, may never come across you. Which raises a fair question: is that normal here?

The comparison worth looking at

One nearby practice comes before you at every spot

We ran the same search for Ealing Dental Specialists. It comes before you at all 25 of the spots we tested, including at your own door, where it comes first and you sit just below.

Same search, a dental clinic, from the same 25 spots around your practice, so the two maps can be read side by side.

Yet it reaches the first three at just one spot, like you. So across the rest of the area neither of you is in the first three, and those places are open. Which brings us to who actually lands on your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

Of the searches we looked at, nearly all the visits come from people typing your name, like 'ladwa dental practice'. Only a small part comes from searches without it. These are estimates.

  • Someone typing your name has already heard of you. They are checking you, not choosing you. That is a different patient from one simply looking for a dentist.
  • Your site does reach the first page for 'w5 dental', a search with no name in it, so Google can put you in front of someone who has not heard of you. Just not yet for the busier searches.

So what do people nearby actually type when they have no name in mind, and where do they land?

The searches behind the numbers

Searches without your name land on the home page

Three of the searches we looked at carry no name of yours, and all three land on your home page. Two of them are the plain dentist searches tied to Ealing and the W5 area.

  • 'dentist ealing' sits beyond the first page of results, and when someone does reach it, it takes them to your home page rather than a page about the treatment they want.
  • 'w5 dental' shows up among the first results, and it too leads to your home page, which is the only page these searches currently reach.

So people looking for a dentist around Hamilton Rd can find you, but only through the home page. 'w5 dental' already reaches the first results and is worth building on with pages about the treatments you offer. Which raises what we would do first.

Picture patients searching for your treatments around Park Royal being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Hamilton Rd, you are outside the first three in most tested spots.
  • Ealing Dental Specialists comes before you at 25 of the 25 tested spots.
  • "dentist ealing" leads to your home page, beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?