Prepared by Forge Marketing

Private visibility audit

Jason Burns

Dr Burns, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Princes Rd in Richmond. At the spot on your own street you come first, with nobody above you. From the other 24 spots you sit outside the first three, and it drops away further out towards Ealing and Hounslow. Each dot is one of those spots; Green means the practice is in the top three there.

So you are easy to find at your door. A street or two away, someone searching for a dentist may simply not come across you. What does a nearby practice see?

The comparison worth looking at

One nearby practice appears higher overall

Across the spots we tested, Gardens Dental Centre came before you at most of them, and you came before it at a few. At your own door, you still hold first place.

Same search, a dentist, from the same spots around Princes Rd in Richmond, so the two maps sit side by side.

Yet it reaches the first three at only two of the 25 spots, against one for you. Those first three places are held by nobody here. The next question is who reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your estimated visits come from your own name

Of the searches we looked at, the ones typing your name, like 'whitehouse dental', bring at least half the visits your site is estimated to get from Google. That figure is an estimate.

  • Someone typing your name is already looking for you by name, so your site is confirming a choice rather than making the case from scratch.
  • You also come up among the first results on a search for dentists in Richmond, so people who do not know the name can find you too.

So which searches bring people who are not typing your name, and where do they land?

The searches behind the numbers

Searches without your name reach your pages too

Some of the searches we found use no name at all. They are people looking for a dentist in Richmond, and others looking for one treatment, teeth whitening.

  • 'dentists in richmond' shows up among the first results, and it leads to your home page, where your reviews and team are waiting.
  • 'teeth whitening richmond' also shows up among the first results, and it leads straight to your teeth whitening page, treatment first rather than practice first.

So general dentistry around Richmond already brings you searches from people not using your name, and whitening shows what a single treatment page can do. Which leaves the question of what you are strongest at, and what we would tackle first.

Picture patients searching for your treatments in Richmond being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Princes Rd, you are outside the first three in most tested spots.
  • Gardens Dental Centre comes before you at 21 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?