Prepared by Forge Marketing

Private visibility audit

Inspire Dental Southall

Hi there, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Middlesex in Southall. At your own address you come first. Move a street or two out and you slip below the first three at most of the spots we tested, including six of the eight nearest ones. Each dot is one of those spots; Green means you are in the top three there.

So someone a short walk away, phone in hand, looking for braces, may scroll past you. Which raises the question: what does a nearby practice manage on that same map?

The comparison worth looking at

One nearby practice comes before you

Across the spots we tested, Orthodental comes before you at nearly all of them, including the ring closest to you, while you come before it at two.

Same search, same spots around you, one nearby practice instead of yours. The two maps sit side by side.

Their name lands in the first three at far more spots than yours, so their map shows what is reachable here, with no promise of the same. So who reaches your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your estimated visits start with your name

At least two thirds of the estimated visits from Google come from people typing your name, searches like 'inspire dental southall'. They were already looking for you, not for a dentist.

  • Someone searching your name already knows it. They only need to find your details. That is a different person from someone who has toothache and no name in mind.
  • Your site does show up among the first results when someone nearby searches for a dentist in Southall, so the door is open to people who have not heard of you.

So which searches bring in people who do not know your name yet, and where do they land?

The searches behind the numbers

One search brings strangers to you: a dentist in Southall

Only one of the searches we found reaches you without your name, and it is the plain one: someone nearby wanting a dentist in Southall. Everything else is people typing your name.

  • 'southall dentist' puts you among the first results, and it lands on your home page, where the person sees your treatments, your hours and the booking button straight away.

That is a real strength, and it is general dentistry doing the work. Someone searching for braces or Invisalign around Middlesex in Southall does not arrive this way yet, even though you have pages for both. Where does that leave your strongest ground?

Picture patients searching for your treatments around Middlesex being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Middlesex, you are outside the first three in most tested spots.
  • Orthodental comes before you at 23 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?