Prepared by Forge Marketing

Private visibility audit

Chiswick Smiles Dental Studio

Hi there, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Chiswick in London. Right at your own address you come up among the first three. One spot out, that stops holding, and at the other 24 spots you sit below the first three, further down the further out we go. Each dot is one of those spots; Green means you are in the top three there.

So someone a street or two away, searching on their phone for braces, may simply never come across you. Would a practice nearby fare any better here?

The comparison worth looking at

One nearby practice is ahead at 24 of 25 spots

West London Orthodontist comes before you at 24 of the 25 spots we tested around Chiswick, and it is among the first three at 10 of them, where you are not.

Same search, an orthodontist, from the same twenty-five spots around your practice, so the two maps sit side by side.

Its green dots cover ten of those spots to your one, so the map shows what is reachable here, with no promise of the same result. Which raises the next question: who reaches your website today?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of the estimated visits never start with your name

Only a small part of the estimated visits from Google comes from people typing your name. The rest comes from searches like 'teeth whitening chiswick', made by people describing what they want.

  • Someone searching for whitening in Chiswick is not asking for you by name. Your site is one of the names that could come up.
  • Your site does reach the first page for a couple of those searches, though it sits low on it, below the results most people click.

So which of those searches are bringing people to you, and which pages do they land on?

The searches behind the numbers

The searches that reach you without your name

Eight of the searches we looked at reach your site without your name. Some are cosmetic: whitening and a nicer smile. Several are general dentist searches, and one asks about Invisalign.

  • 'teeth whitening chiswick' sits low on the first page, below the results most people click, and leads to your home page.
  • 'invisalign chiswick' lands beyond the first page, and leads to your prices page.

So the estimated visits come mostly from whitening and a brighter smile, while the Invisalign search sits beyond the first page. Your orthodontic work is the part worth building on. What should we fix first?

Picture patients searching for your treatments around Chiswick being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Chiswick, you are outside the first three in most tested spots.
  • West London Orthodontist comes before you at 24 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?