We ran the same search, an orthodontist, from 25 spots around Crown Rd in Twickenham. Right at your own door you come first. A few streets out that drops away, and across the wider ring you sit well down the list, the whole area rather than one pocket. Each dot is one of those spots. Green means your practice is in the top three there.
So someone a few streets away, phone in hand, looking for an orthodontist may never come across you. Who does Google show them instead?

Orthodontic Practice comes before you at 24 of the 25 spots we tested around your practice, and you come before it at the one remaining spot. That is the honest picture from this map.
Same search, an orthodontist, run from the same spots around Crown Rd in Twickenham, so both maps read side by side.
It only reaches the first three at 4 of those 25 spots, so being ahead of you is not the same as being seen. Which leaves your website.

About a third of the estimated visits from Google come from people typing your name, and others arrive from searches like 'dentist twickenham'. So both kinds of visitor reach you, and these are estimates.
So who are the people who do not know your name yet, and what are they typing?

Most of the searches we found without your name are about cleaning a night guard or bite guard. One is simply someone looking for a dentist in Twickenham.
So the people who find you without knowing your name mostly want guard-cleaning advice. Someone searching for orthodontic treatment around Crown Rd in Twickenham does not arrive this way yet, and that is the gap worth closing. Where do your strengths sit?

Here is what already works for you, and what we would fix first.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.


WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.