We ran the same search, an orthodontist, from 25 spots around High St in Barnet. Right by the practice and just alongside it, you come up among the first three. Across the rest of the tested spots, you sit lower down the list, and further out you are further down still. Each dot is one of those spots; Green means you are in the top three there.

So someone searching a few streets further out may never come across you, while the handful of green spots near your door is worth holding on to. Is that as good as it gets here?

Only one search in this audit leads people to your website, and it carries your name: 'zental barnet'. It shows among the first results. These figures are estimates, and they cover a small part of your visits.

• That search already contains your name, so it tells you nothing about someone choosing between practices for the first time.
• We found no search without your name reaching your site, so we cannot say how someone who only knows they want braces would land on your pages.

So what does that person type when they do not yet know your name, and who do they find?