We ran the same search, an orthodontist, from 25 spots around Uxbridge Rd in London. At every one of them your name is somewhere in the results, but at none of them is it in the first three. Right by your door you sit lower on the first screen; a street or two out, you are far down the list. Each dot is one of those spots, and Green means the practice is in the top three there.
So someone nearby who searches for an orthodontist may scroll past you without ever seeing your name. Which raises a fair question: is the top three reachable here at all?

All Orthodontics. comes before you at all twenty-five spots we tested, including right on your own street and at every point closest to you.
Same search, an orthodontist, from the same twenty-five spots around you, so the two maps sit side by side.
They are among the first three at 15 of those 25 spots, so at most of them a nearby patient sees their name and not yours. The top three is reachable here, which turns the question to your website.

At least half of the estimated visits your site gets from Google come from people typing your name, like 'atrium clinic acton'. The rest arrive from other searches. These are estimates.
So which searches bring in those people who have never heard of you, and where do they end up?

Beyond your name, the searches reaching you divide into two groups: Polish-language dental searches that land on your home page, and health information, blood tests and teeth grinding, that lands on article pages.
So these searches land on reading, not on booking, and none of them is about orthodontics. Someone looking for a brace fitting around Uxbridge Rd in London does not reach you this way yet. Your Polish dental searches are the ones worth building on. What would we do first?

Here is what already works for you, and what we would fix first.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.


WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.