Prepared by Forge Marketing

Private visibility audit

Valentina Daskalovic

Dr Daskalovic, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Mossop St in London. Right at your own door you come first. Move away from the practice and you drop out of the first three at every other spot tested, near and farther out alike. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a street or two away, phone in hand looking for braces, may simply never come across you. Which raises the question: what does a patient see there instead?

The comparison worth looking at

One nearby practice appears higher overall

Knightsbridge Orthodontics comes before you at 24 of the 25 tested spots, including the eight closest ones, and it reaches the first three at 10 of the 25.

Same search, an orthodontist, from the same spots around you, so the two maps can be read side by side.

Their map shows the first three are reachable here, at spots close to you as well as further out. That is a local example to work from. Which raises the next question: who actually lands on your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your estimated search visits come from people not searching your name

About three quarters of the estimated visits from Google come from searches with no mention of you, like 'philips zoom whitening'. Only a smaller part comes from people typing your name.

  • A search for your name points to someone who already has it. A search for a treatment does not, so your page carries the whole of the first impression.
  • Your site does reach the first page for treatment searches, including whitening and Invisalign, so people comparing options can already find you there.

So which treatment searches are bringing those strangers in, and where do they land when they arrive?

The searches behind the numbers

The searches bringing you people who do not know you

The searches reaching you without your name are about two things: teeth whitening, including a whitening brand people are researching, and Invisalign, where someone is comparing clear braces in and around Chelsea.

  • 'philips zoom whitening' shows up among the first results, and it leads to your teeth whitening offer page for Kensington and Chelsea.
  • 'invisalign chelsea' sits low on the first page, below the results most people click, and leads to your Invisalign page for Chelsea.

So new people find you through whitening and clear braces, both genuinely yours. Invisalign is the one worth building on: it is a treatment someone searches for when they are choosing a provider. Which brings us to what you already do well, and what we would tackle first.

Picture patients searching for your treatments around Chelsea being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Mossop St, you are outside the first three in most tested spots.
  • Knightsbridge Orthodontics comes before you at 24 of the 25 tested spots.
  • "invisalign chelsea" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?