We ran the same search, an orthodontist, from 25 spots around Old Brompton Rd in London. Right at your own door you sit among the first three. Step away from there and you drop out of the first three at every other spot, further still towards Knightsbridge and Chelsea. Each dot is one of those spots, and Green means you are in the top three there.
So someone a few streets away, phone in hand looking for an orthodontist, may simply not come across you. Which raises the question: is that normal here?

Orthosmile Earl's Court came before you at all 25 of the spots we tested, including the one at your own door, where it came first and you sat just below it.
This is the same search, an orthodontist, from the same 25 spots around Old Brompton Rd in London, so you can read both maps together.
It sits among the first three at 7 of those 25 spots, where you do at one. The next question is who actually reaches your website.

Only a small part of the estimated visits from Google comes from people searching your name. Far more arrive through treatment searches, like 'invisalign specialist near me'. These figures are estimates.
So which searches are bringing those new people in, and where do they land?

Seven searches reach you without your name. One is someone looking for an Invisalign specialist nearby. The others are people checking what implants, composite bonding or veneers cost.
So the search that already brings new people in your own field is Invisalign, and that is the one worth building on. The cost searches reach price pages, where the reader is comparing. Which of them actually becomes a patient?

Here is what already works for you, and what we would fix first.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.


WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.