We ran the same search, a dentist, from 25 spots around Mount Park Rd in London. Right at your own door you come first, and no one else sits above you there. Move away from the address and that drops: at the eight nearest spots and all sixteen farther out, you sit outside the first three. Each dot is one of those spots, and Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist may never come across you. Which raises the question: is that simply how this area works?

Your practice page lives inside the larger bupa.co.uk site. The search tool measured that whole website, and none of the searches it found leads to your own practice page.

• So we cannot say how people reach your page through Google, separately from the rest of Bupa. Your own page is not what those searches bring people to.
• A patient in Ealing with a phone in hand needs a page about your practice to land on. That is the part worth owning.

So the searches we can see tell us nothing about your own page. What would a person type when they want a dentist nearby?