Prepared by Forge Marketing

Private visibility audit

WhiteStar Dental Practice Harrow

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around Stanmore in Harrow. At your own address you come first. At the eight spots just around it, and at every spot farther out, you sit outside the first three, and farther away you fall far down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may scroll past without ever coming across you. Is that normal here, or can a practice nearby do better?

The comparison worth looking at

One nearby practice appears higher more often

We ran the same search for 24/7 Dental Clinics. Out of the 25 spots we tested, it came above your practice at 19, and you came above it at the other 6.

It is the same search, a dentist, from the same twenty-five spots around you, so both maps can be read side by side.

Their map shows green at 10 of the 25 spots, against 1 for yours, so someone a few streets away is far more likely to see them first. That gives you a concrete local example to work from. Which brings us to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

At least four in five of the estimated visits from Google come from people typing your name, searches like 'whitestar dental harrow'. Only a small part of those estimated visits comes from searches without your name.

  • Someone typing your name already knows what to look for. That search is about checking your address or your fees, not choosing a dentist for the first time.
  • The good news is that your site does reach the first page without your name too: someone searching about pain on one side of the jaw lands on your page about jaw joint pain.

So which searches bring you people who do not type your name, and where do they end up?

The searches behind the numbers

The people who find you are in pain

The searches reaching you without your name are mostly about pain: a jaw that aches on one side, a face that hurts. One is about gum disease, and one about what to drink.

  • Someone searching 'pain on the left side of the jaw' finds you among the first results, and lands on your page about what to do about jaw joint pain.
  • 'Periodontal disease' shows up beyond the first page, leading to your page on gum disease and periodontal treatment, where almost nobody looking for it would see you.

So new people reach you through jaw pain, which is real dentistry and worth building on. None of these searches is someone looking for a dentist around Stanmore in Harrow. That is the gap, and we come to what to do with it.

Picture patients searching for your treatments around Stanmore being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around Stanmore, you are outside the first three in most tested spots.
  • 24/7 Dental Clinics comes before you at 19 of the 25 tested spots.
  • "periodontal disease" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?