Prepared by Forge Marketing

Private visibility audit

Meera Vijayaraghavan

Dr Vijayaraghavan, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around you in Edgware. At your own door you come first. One step out, the picture changes: across every one of the other tested spots you sit outside the first three, and far down the list. Each dot is one of those spots, and Green means you are in the top three there.

So someone a street or two away, phone in hand looking for a dentist, may never come across you. Who does reach you, then?

The comparison worth looking at

One nearby practice comes before you at nearly every spot

We ran the same search from the same spots, and Care Dental Smile comes before you at nearly all of them, both close to you and further out.

Same search, a dentist, from the same twenty-five spots around you, so the two maps can be read side by side.

It reaches the first three at only a couple of spots, so it is not seen across the area either. The first three are open around here. Which raises the next question: who actually reaches your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Nearly all the searches reaching your site are for your name

Of the searches we looked at, nearly all the estimated visits to your website come from people typing your name, like 'queensbury dentist'. They were already looking for you.

  • Someone typing your name already has it, so your pages mainly need to confirm where you are, when you are open and how to reach you.
  • None of the searches we found without your name reaches the first page, so a stranger looking for a dentist is unlikely to land on your pages that way.

So what do those people type when they do not know your name yet, and where do they end up?

The searches behind the numbers

The searches from people who do not know you

A few searches without your name do reach your site: people looking for Invisalign, and people typing a dentist with another area attached. Here is where those searches put you.

  • 'invisalign sunbury' sits beyond the first page of results, and it leads to your Invisalign page, the one page built around a treatment someone might be shopping for.
  • 'dentist norbury' also sits beyond the first page, and it lands on your home page rather than on anything about the treatment that person wants.

None of these searches is someone looking for a dentist near you. Invisalign is the one treatment already pulling strangers in, even from far down, so that is the thread worth pulling. Which leaves the question of where you stand strongest today.

Picture patients searching for your treatments in Edgware being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" in Edgware, you are outside the first three in most tested spots.
  • Care Dental Smile comes before you at 24 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?