Prepared by Forge Marketing

Private visibility audit

Dr Mohammed Jubbawy

Dr Jubbawy, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Windsor Rd in London. You come up in the list at all of them, but among the first three at only one: the spot right at your own door. At the other spots you sit far down the list. Each dot is one of those spots, and Green means the practice is in the top three there.

So someone a street or two away, looking for a dentist on their phone, may well scroll past without ever seeing your name. Which raises the question: is that just how it is here?

The comparison worth looking at

One nearby practice appears higher at every tested spot

V&A Dental Practice came before you at every one of the tested spots, including at your own door, where it sat first and you sat just below it.

Same search, a dental clinic, run from the same spots around Windsor Rd in London, so the two maps read side by side.

It reaches the first three at a few of those spots, where you reach it at one, so there is a concrete local example to work from, with no promise of the same result. And the map is only half of it: people are already reaching your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

At least a third of the people estimated to reach your site from Google typed your name, like 'windsor road dentist'. A smaller share arrived searching for implants, with no name at all.

  • Someone typing your name already knows it. The implant searches carry no name at all, and your site still comes up on the first page for them.
  • That first-page place sits low on the page, below the results most people click, so fewer of those searches reach you than the page could.

So which searches bring you people who do not type your name, and where do they land?

The searches behind the numbers

Two searches bring new people, both about implants

Two of the searches we found do not use your name. Both are from people looking for implant or general dental care nearby, and both land on your home page.

  • 'dental implants ealing' sits low on the first page, below the results most people click, and takes that person to your home page rather than your implants page.
  • 'dental clinic windsor' also shows low on the first page, below the results most people click, and again sends the person to your home page.

So implants, your own field, already brings in searches that never mention your name. Someone weighing up an implantologist lands on a general welcome page instead of the implants page. Which raises the question of what your site says once they arrive.

Picture patients searching for your treatments around Park Royal being able to find you.

Here is what already works for you, and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?