We ran the same search for Care Dental Smile. Across the tested spots around you, it sits above your practice at only a few of them, and your practice sits above it at the rest.

Same search, a dentist, from the same spots around you, so the two maps can be read side by side.

Where a patient near you actually sees a name in the first three, yours shows at most of the tested spots and theirs at one. So what happens once someone taps through to your website?

Two of the searches we found carry no name at all. One is someone looking for a Korean-speaking dentist in London; the other is someone wanting cosmetic work near them.

• 'london korean dentist' puts you among the first results, and leads to one of your team pages rather than to a treatment page.
• 'aesthetic dentistry near me' shows low on the first page, below the results most people click, and leads to your cosmetic dentistry page for north London.

So the searches arriving without your name point at cosmetic work, which you do offer. That is the service already pulling in searches that don't know the name, and it is worth building on. Which leaves the question of what to do first.