Prepared by Forge Marketing

Private visibility audit

Dr Veerusha Diah

Dr Diah, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around you in London. You come up first right at your door, and you appear somewhere in the results at all 25 spots. But at only 3 of them do you sit in the top three, and farther out you are usually well down the list. Each dot is one of those spots; Green means the practice is in the top three there.

So the ground at your door is worth holding. A street or two away, someone looking for a dentist may simply not come across you. What do the dots look like for a practice nearby?

The comparison worth looking at

One nearby practice comes before you at more spots

Well Street Dental Clinic comes before you at more of the tested spots than you come before it, both on the streets closest to you and at the spots farther out.

Same search, a dentist, from the same spots around you, so the two maps sit side by side.

Its name shows among the first three at about twice as many of the 25 spots as yours, so patients looking nearby see it in more places than they see you. Which raises the next question: who actually reaches your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

At least most of the people who reach your website through Google arrive after typing your name, searches like 'v dental'. The rest come from searches with no name in them. These are estimates.

  • Someone typing your name has already heard of you. Someone searching for a dentist in Hackney has not, so those searches are the ones that bring you new faces.
  • You do appear on the first page for some of those name-free searches, so people weighing up dentists nearby can already find you without knowing you exist.

So which of those searches actually bring strangers to your pages, and where do they land once they arrive?

The searches behind the numbers

New patients find you through general dentistry searches

Some people reaching your site have never heard of you. They search for a dentist nearby, or for one treatment: whitening, hygiene, Invisalign, mouth cancer screening.

  • Someone searching 'dentist hackney' sees you among the first results and lands on your home page, where your name, your team and your reviews are all waiting.
  • 'teeth whitening east london' shows up beyond the first page and leads to your whitening page, so someone searching that has to look past a page of other practices to find you.

The plain search for a dentist is already bringing you strangers, and that is a real strength. Whitening is the treatment in your own field worth building on next. So where would we start?

Picture patients searching for your treatments around Hackney Wick being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" in London, you are outside the first three in most tested spots.
  • Well Street Dental Clinic comes before you at 16 of the 25 tested spots.
  • "teeth whitening east london" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?