Prepared by Forge Marketing

Private visibility audit

Reena Ali

Dr Ali, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around you in London. At your own door you come first, with nobody above you. Move outward and that fades: at the eight spots closest to you, and at the ring farther out, you sit far down the list, and at two of them you are not in the list at all. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may simply never come across you. Is that normal here, or can a practice nearby do better?

The comparison worth looking at

One nearby practice comes before you at most spots

Forest & Ray comes before you at 22 of the 25 spots we tested around you, though neither of you is among the first three at more than one spot.

We ran the same search, a dental clinic, from the same twenty-five spots around you, so both maps read side by side.

So they sit above you in the list, yet they are among the first three at only one of those spots. The first three are open here, which makes who already reaches your website the next question.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

At least two thirds of the estimated visits from Google come from people typing your name, searches like 'dentist covent garden'. The rest arrive without your name at all.

  • Someone searching your name has already heard of you. They are likely after your opening hours or your address, not a dentist to choose.
  • The good news: your site does reach the first page for searches that never mention you, so people who have never heard of you can still land on your pages.

So what are those people actually typing, and where do they end up when they do?

The searches behind the numbers

The people who find you are reading your blog

The searches reaching you without your name are mostly general curiosity about teeth: the tooth fairy, plaque on the gums, sugar free sweets. One is someone looking for an NHS dental practice in London.

  • 'what does the tooth fairy look like' shows up among the first results, and it leads to your old tooth fairy post rather than anything about booking a check-up.
  • 'nhs dental practice london' also shows up among the first results, and that one lands on your home page, where someone new can see who you are.

So most of what brings new people in is reading, not dentistry they can book. The NHS search is the one in your own field already working, and that is the one worth building on. Which brings us to what we would do first.

Picture patients searching for your treatments around Covent Garden being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" in London, you are outside the first three in most tested spots.
  • Forest & Ray comes before you at 22 of the 25 tested spots.
  • "dentist central london" leads to your home page, beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?