Prepared by Forge Marketing

Private visibility audit

The Ealing Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Drayton Green Rd in London. You come up in the list at all of them. But you are in the top three at only two of the 25: at your own door and one spot close by. Further out, you sit far down. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets out, phone in hand looking for a dentist, sees other names above yours. What does a practice near you manage here?

The comparison worth looking at

One nearby practice comes before you at most spots

V&A Dental Practice comes before your practice at 20 of the 25 spots we tested, and you come before it at the other 5, mainly closer to your own door.

Same search, a dental clinic, from the same twenty-five spots around you, so both maps can be read side by side.

Yet it reaches the first three at only five of those spots, as you do at two, and neither of you comes first anywhere. So around here the first three are still open, which brings us to who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of the estimated visits come from people searching your name

About two thirds of the estimated visits from Google come from people typing your name, like 'the ealing dental practice'. Fewer arrive without it. These are estimates, but the pattern is clear.

  • Someone typing your name is looking for you in particular. They want your opening times or your address, not a dentist to choose.
  • The good news: your site does show on the first page for searches like 'dentist west ealing', so people who do not know you can still land on it.

So which searches bring people who don't use your name, and where do they end up when they arrive?

The searches behind the numbers

Three searches bring you people who don't use your name

Three of the searches we found do not use your name. All three are someone looking for a dentist near you, one on the NHS, one in West Ealing, one going private.

  • 'dentist nhs ealing' shows up among the first results, and the person lands on your home page, which is the right place for someone weighing up NHS care.
  • 'private dentist ealing' sits low on the first page, below the results most people click, and also leads to your home page.

These are general dentistry searches, your core work, and they already bring you part of your estimated visits. The private one is the weakest of the three, so that is the one worth strengthening. Which leaves the question of where you stand strongest.

Picture patients searching for your treatments around Hanwell being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • V&A Dental Practice comes before you at 20 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?