Prepared by Forge Marketing

Private visibility audit

Parag Patel

Dr Patel, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Wendover Rd in London. At your own door you come first. One ring out it already softens, and at the spots farther away you sit far down the list. Each dot is one of those spots; Green means you are in the top three there.

So close by, people can find you. Farther out, someone with a phone looking for a dentist may never come across you. Is that much visibility normal here?

The comparison worth looking at

One nearby practice appears higher overall

Willesden Dental Centre comes before you at just over half of the spots we tested, and you come before it at the rest, so across the tested area it sits slightly ahead of you.

We ran the same search, a dental clinic, from the same twenty-five spots around your practice, so both maps read side by side.

Yet it reaches the first three at no more spots than you do. Neither name is in the first three at more than a few of those spots, so those places are open here. Which raises who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people find your website without knowing your name

Of the searches we found, the large majority of the estimated visits come from people who never typed your name. One of them is 'how long does a tooth extraction take to do'.

  • That search is a question about a treatment, not about you. Someone asking it can reach your page without having your name in mind.
  • A search that contains your name needs no introduction. The others are searches without it, and your site does come up among the first results for one of them.

So which questions are bringing those searches to you, and where do they land once they arrive?

The searches behind the numbers

The people who find you without your name

Three searches without your name reach your site. One asks a question about having a tooth out. The others are about white spots on the face and the cost of dentures.

  • 'how long does a tooth extraction take to do' comes up among the first results and leads to your tooth extraction page.
  • 'cost of full set of dentures' sits beyond the first page of results and leads to your dentures page.

These are dental searches landing on your own treatment pages, so the field is right. The extraction question is the one already coming up among the first results. That is the service worth building on. So where does that leave you?

Picture patients searching for your treatments around Harlesden being able to find you.

Here is what already works for you, and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?