Prepared by Forge Marketing

Private visibility audit

Southgate Smiles Dental Care

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around you in London. You come first at your own address, and no other practice sits above you there. One street out and further, at the other 24 spots, you sit outside the first three. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a few streets away, phone in hand and looking for a dentist, may never come across you. What does a nearby practice get from that same search?

The comparison worth looking at

One nearby practice comes before you at most spots

We ran the same search for The Cannon Hill Clinic. Counted spot by spot, it comes before you at most of the tested spots, including most of the ones closest to your door.

Same search, a dental clinic, from the same spots around you, so the two maps can be read side by side.

Yet it reaches the first three at barely more spots than you do. Neither of you is really seen across these streets, so those first three places are still open here.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most searches that reach your site already carry your name

Of the estimated visits your site gets from Google, most come from people typing your name, like 'southgate smiles'. Those searches are for you, not for a dentist.

  • Someone typing your name has heard of you already. Someone typing 'dentist southgate' has not, and your site does show on the first page there, among the first results.
  • So the searches that could bring new faces are the smaller part today. That is the room you have, rather than something going wrong.

Which leaves the real question: what does someone who has never heard of you type, and where do they land?

The searches behind the numbers

Some searches reach you without your name

A few searches here come from people who have never heard of you. Some look for a dentist nearby, others for a specific treatment, and one for a finance provider rather than a practice.

  • When someone nearby searches for a dentist in Southgate, you show up among the first results, and that search leads them straight to your home page.
  • 'periodontal surgery' sits low on the first page, below the results most people click, and takes that person to your periodontal surgery page.

So general dentistry already brings new people to you, which is worth building on. Treatment searches are the thin part: on the one we found, you sit below the results most people click. Which pages would you want them reading first?

Picture patients searching for your treatments around Southgate being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" in London, you are outside the first three in most tested spots.
  • The Cannon Hill Clinic comes before you at 18 of the 25 tested spots.
  • "periodontal surgery" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?