Prepared by Forge Marketing

Private visibility audit

Ayesha Mahmood

Dr Mahmood, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Billet Ln in Hornchurch. Right at your door you come first, with nobody above you. Step away from that one spot, though, and you slip out of the first three everywhere else we tested, further still out towards Gidea Park. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may simply never come across you. What does a nearby practice get from the same search?

The comparison worth looking at

One nearby practice comes before you at nearly every spot

We ran the same search for The Harrow Dental Practice, and it comes before you at 24 of the 25 spots we tested, including close-by ones to the west and the south of you.

Same search, a dental clinic, from the same twenty-five spots around you, so the two maps read side by side.

It reaches the first three at only a couple of those spots, much like you. So the first three are open around here, which brings us to who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your estimated visits come from searches without your name

Of the searches we found, the larger share of your estimated visits from Google comes from people who never typed your name, such as 'dental implants hornchurch'. About a third comes from people searching for you.

  • Someone typing your name already knows it. Someone typing a treatment instead reaches your pages without it, which is a real strength.
  • For several of these searches your site shows on the first page, so someone comparing their options can reach you from the treatment they typed.

So which treatment searches are bringing those people in, and where do they end up on your site?

The searches behind the numbers

Most of these searches are tests, not teeth

Nine of these searches never mention your name. They are people looking for sexual health and blood tests, for travel illnesses, for hair treatments, and in one case for dental implants.

  • Someone searching 'instant chlamydia test' finds you among the first results, landing on your female triple swab testing page.
  • Someone searching 'dental implants hornchurch' also finds you among the first results, and lands straight on your dental implants page.

So dental implants is the one search in your own field without your name in it, and it already does well. That is the thread worth pulling, alongside the testing pages. Where to start, and what we would do first?

Picture patients searching for your treatments in Hornchurch being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Billet Ln, you are outside the first three in most tested spots.
  • The Harrow Dental Practice comes before you at 24 of the 25 tested spots.
  • "smp hair" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?