Prepared by Forge Marketing

Private visibility audit

Michael Norton

Dr Norton, let’s look at your local visibility.

We ran the same search, a dental implants provider, from 25 spots around Harley St in London. Your practice comes up in the results at all of them, so you are easy to find across the area. But at none of those spots do you reach the top three, including the spot on your own street. Each dot below is one spot; Green means the practice is in the top three there.

Most people choose from the first three, and that is where you are not. So someone nearby searching for implants today has to go past several other names before yours. Who does reach you, then?

The comparison worth looking at

One nearby practice appears higher at every spot

Marylebone Implant Centre came before you at all 25 spots we tested, the closest ones and those further out alike, and it sat among the first three at every one of them.

Same search, a dental implants provider, from the same 25 spots around Harley St in London, so the two maps read side by side.

Their green dots show the first three can be reached here, from the same spots where you are not. That is the gap worth closing. Who reaches your website today?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

About half the estimated visits from Google come from people typing your name, like 'michael norton'. The rest come from people searching for implant treatment without knowing you. These are estimates.

  • Someone typing your name is already looking for you by name. Your website only has to confirm it, so the job there is reassurance rather than persuasion.
  • Someone searching for implants in Harley Street can see you among the first results on Google's first page. That search says nothing about you, only about the treatment.

So what exactly are those people typing when they do not know your name, and where do they land?

The searches behind the numbers

New patients find you through implant searches

The searches that bring people who do not know you are all about dental implants: implants on Harley Street, a specialist, a tooth implant in London, and one about peri implantitis.

  • Someone searching 'dental implants harley street' sees you among the first results, and lands on your home page, which is exactly the right door for that person.
  • Someone searching 'dental implant specialist' finds you low on the first page, below the results most people click, and again on your home page rather than a treatment page.

So the searches that do not carry your name are about implants, your own field. That is the strongest thing on this page, and it is worth building on. The question is what they do next.

Picture patients searching for your treatments around Marylebone being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental implants provider" around Harley St, you are outside the first three at every tested spot.
  • Marylebone Implant Centre comes before you at 25 of the 25 tested spots.
  • "dental implant specialist" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?