We ran the same search, a dentist, from 25 spots around Harrow Rd in Wembley. At your own address you come first, and you are in the first three at one other spot close by. At the spots further out you sit well below that, and at one spot you did not appear at all. Each dot is one of those spots; Green means you are in the top three there.
So someone a few streets away, phone in hand, looking for a dentist may simply not come across you. Is that normal here, or can a practice nearby do better?

We ran the same search for Arch Dental. Across the 25 spots we tested, you come before it at most of them, and a patient sees each of your names in the first three at just two of those spots.
It is the same search, a dentist, made from the same spots around you, so the two maps read side by side.
So neither of you is seen across the area, and around Harrow Rd in Wembley that leaves room to gain. That makes the next question what happens when someone does reach your website.

At least three quarters of the estimated visits your site gets from Google come from people typing your name, like 'harrow road dentist'. Only a smaller part comes from searches without it.
So what are the searches that leave your name out, and where do they lead?

Three of the searches we found leave your name out: two for a dentist nearby, one for Invisalign.
So someone who wants a dentist near you can still land on your home page, even if they have to scroll. Invisalign is the treatment worth building on. First, though, what you already do well.

Here is what already works for you, and what we would fix first.
None of this is about your care. It is about who sees your name first.
Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.
WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.
We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.
Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.
Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.
Four practices, four kinds of work. Delivered, not promised.
See the projectsEvery page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.
The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.
Every question his patients ask, mapped, then written and linked from his own publications.
His whole site reviewed page by page, and the three-month plan, city by city.
For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.
Then very little: the odd decision, and your clinical eye where it matters.
If you stop, you keep all of it. No minimum term.
Agreed in writing. Nobody honest can promise you a position on Google, and we will not.
I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.


WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.
The questions practitioners actually ask me after a page like this.