Prepared by Forge Marketing

Private visibility audit

Dental Expressions

Hi there, let’s look at your local visibility.

We ran the same search, a dentist, from 25 spots around North Sheen in London. Right at your own door you come first. A step or two out, that drops away: at most of the tested spots you sit outside the first three, and far down the list further out. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for a dentist, may never come across you. Which raises the question: is that simply how this area works?

The comparison worth looking at

One nearby practice appears higher overall

We ran the same search for The Park Dental Clinic, and across the tested spots it comes before you at nearly all of them, including the ones closest to you.

It is the same search, a dentist, made from the same spots around you, so the two maps sit side by side.

Their name lands in the first three at clearly more spots than yours, so position here is not fixed by the area. Which raises the next question: who actually arrives on your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Nearly all the estimated visits come from your own name

Of the searches we looked at, nearly all the estimated visits to your site come from people typing your practice name. One search without your name, 'dentist sheen', does bring people in.

  • Someone typing your name already has it in mind. They are not choosing between practices; they are looking you up.
  • Your site does reach the first page for 'dentist sheen', though low down, so someone searching that way has to get past the results above you.

So what are people searching for when they do not know your name yet, and where do they land?

The searches behind the numbers

Two kinds of search bring strangers to you

The searches that reach you without your name fall into two groups: people looking for a dentist in Sheen, and people looking into dental plans, mostly Denplan and similar wording.

  • Someone searching 'dentist sheen' finds you low on the first page, below the results most people click, and lands on your home page.
  • 'denplan' shows up beyond the first page of results, and the page it points to is your own Denplan page.

So the only search putting you in front of a new neighbour looking for a dentist is sitting low on that first page. That, and the map around you, is where we would start.

Picture patients searching for your treatments around North Sheen being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dentist" around North Sheen, you are outside the first three in most tested spots.
  • The Park Dental Clinic comes before you at 24 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?