Prepared by Forge Marketing

Private visibility audit

David Boroda

Hi David, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Clayhall Ave in Ilford. Close to you, you come up among the first three at most of those spots. Further out, you sit outside the first three at most of them. Each dot is one spot; Green means you are in the top three there.

So someone searching from the edges of that area may never come across you, while nearer home you are easy to find. Is that normal here?

The comparison worth looking at

One nearby practice leads at more spots

We ran the same search for Dental Health Centre Ilford Essex. It comes before you at more of the tested spots than you come before it, and that lead sits mainly out in the wider area rather than close to you.

Same search for a dental clinic, same spots around you, so the two maps can be read side by side.

Look at the green dots: it is among the first three at about as few spots as you. Neither name is seen across the area, so those places stay open. Which brings us to who reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most visits Google sends you come from your name

Of the visits Google sends your site, at least four in five come from people typing your name, searches like 'clayhall dental'. That is an estimate, but a steady one.

  • Someone typing your name has already decided to look you up. They are not choosing a dentist; they already have your name.
  • A few searches do bring people who do not know you, and for one of them, 'ilford dentist', you come up among the first results.

So the real question is what someone with toothache and no dentist types in, and whose pages they land on.

The searches behind the numbers

Two searches reach people who don't know you

Beyond your name, the searches we found are general dentist ones for your area, plus one about the cost of a white spot treatment, which is the kind of thing people read before they book.

  • Someone searching 'ilford dentist' finds you among the first results, and lands on your home page, which is where they then have to work out what you do.
  • 'icon treatment for teeth cost' comes up among the first results and leads to your white spot removal page, so a reader with that worry arrives straight on the right page.

So general dentistry does bring you strangers already, and one treatment page proves what a focused page can do. Your implant and Invisalign pages could do the same. Which brings us to where your strengths and first priorities sit.

Picture patients searching for your treatments in Ilford being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around Clayhall Ave, you are outside the first three in most tested spots.
  • Dental Health Centre Ilford Essex comes before you at 14 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?