We ran the same search, a dental clinic, from 25 spots around Sheen Rd in Richmond. At your own address you come first, and that is the one spot where you sit in the top three. One ring out, you are in the list at all eight spots but far down it, and it stays that way farther out. Each dot is one of those spots; Green means you are in the top three there.

So someone a street or two away, phone in hand looking for a dentist, has to scroll a long way down to find you. What does a practice near you see instead?

Of the eight searches we found leading to your site, only one uses your name, 'ace dental kentish town'. None of them, with your name or without, reaches the first page. These are estimates.

• A search that carries your name comes from someone who already knows it. Of the other seven, some are misspellings of your name; only the rest could bring you someone new.
• What a searcher sees first is the first page. On all eight searches we found, your pages sit beyond it.

So what are people searching for when they need a dentist and do not yet know your name?