Prepared by Forge Marketing

Private visibility audit

Park Royal Dental Clinic

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around you in London. Right by your door and on a few streets just beside it, you come up in the top three. At most of the other spots you sit well down the list, and further out it drops away sharply. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets out, phone in hand, looking for a dentist today may never come across you. The handful of streets near you is worth holding on to.

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Everyday Dental. Across the spots we tested around you, your listing comes before theirs at slightly more of them than the other way round.

Same search, same spots around you in London, so the two maps sit side by side and can be read together.

Both of you reach the first three at only a few of those spots, so neither is seen across the area. The top places are open here. So who reaches your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

At least two thirds of the estimated visits your site gets from Google come from people typing your name, like 'park royal dental clinic'. These are estimates, but the pattern is clear.

  • Someone typing your name has already heard of you. They are checking you, not choosing you. That visit was won before Google was opened.
  • The rest arrive without your name. Your site does show on the first page for a search like 'how much does teeth whitening cost', so new people can find you.

So which searches bring in people who have never heard of you, and where do they land?

The searches behind the numbers

New people find you through hygiene and whitening questions

The searches that bring people who do not know you yet are dental questions: what a hygienist does, what teeth whitening costs, and marks on teeth. Questions, not names.

  • Someone typing 'hygienst' sees your page on what a dental hygienist does among the first results, so a stranger with a hygiene question lands on your own writing.
  • 'how much does teeth whitening cost' shows low on the first page, below the results most people click, and leads to your teeth whitening page in London.

Both sit squarely in dentistry, so the people arriving are already looking for what you do. The hygiene page is the one working hardest and worth building on. So what would we take on first, and in what order?

Picture patients searching for your treatments around Twyford being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" in London, you are outside the first three in most tested spots.
  • "how much does teeth whitening cost" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?