We ran the same search, a dentist, from 25 spots around Joel St in Northwood. At your own door you come first, and no one sits above you there. That strength stops at the door: at the other 24 spots, close by and farther out, you sit outside the first three and mostly far down the list. Each dot is one of those spots, and Green means you are in the top three there.

So someone a street or two away, phone in hand, looking for a dentist may scroll past without ever coming across you. What would they see instead?

At least two thirds of the estimated visits your site gets from Google come from people typing your name, searches like 'tigga smile'. These are estimates, but the pattern is clear.

• Someone typing your name already has it. That search finds a practice they can already name, rather than putting you in front of someone weighing up their options.
• Your site does reach the first page for one search made without your name, so new people can find you that way. That part is small for now.

So what are people typing when they have never heard of you, and where do they end up?