Prepared by Forge Marketing

Private visibility audit

Dr Anthony James

Dr James, let’s look at your local visibility.

We ran the same search, a dental implants provider, from 25 spots around Harley St in London. At the spot on your own street you come first. On the ring of spots just around you, you sit lower down the first screen at most of them, and farther out you slip lower still. Each dot is one of those spots; Green means the practice is in the top three there.

So your own doorstep is strong. A few streets out, someone with a phone looking for implants may simply never come across you.

The comparison worth looking at

One nearby practice is ahead at 24 of the 25 spots

We ran it for Marylebone Implant Centre too. It comes before you at nearly all the spots we tested, both on the streets closest to you and further out.

Same search, a dental implants provider, from the same spots around you, so the two maps sit side by side.

Their name shows in the first three at every spot we tested; yours at three. You are listed at all 25, just too far down to be seen. So who reaches your website?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of these searches use your name

None of the searches we looked at uses your practice name. They are questions and treatment searches, like 'guided bone regeneration', and your pages come up among the first results. These figures are estimates.

  • That is a real strength. On these searches people are looking for the treatment, not for a name, and your page is what they find.
  • Your site shows on the first page for these searches, several of them among the first results. So people who have never typed your name can still find you.

So which of those searches bring people in, and where do they land?

The searches behind the numbers

People reach you through implant questions

None of the searches we found uses your name. They are questions about implants: healing stages, all on six, bone regeneration and cost, plus a few about anaesthetic and frenectomy.

  • 'dental implant healing stages pictures' shows up among the first results and leads to your page on implant healing stages, so someone reading about healing lands on your page.
  • 'dental implants london prices' also shows up among the first results, leading to your page on implant cost in London, a search from someone comparing prices.

So these searches are already about implants, which is exactly what you do. The cost page and the all on six guide are worth building on, where people compare prices. Which raises the question of where your effort goes first.

Picture patients searching for your treatments around Marylebone being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental implants provider" around Harley St, you are outside the first three in most tested spots.
  • Marylebone Implant Centre comes before you at 24 of the 25 tested spots.
  • "frenectomy" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?