Prepared by Forge Marketing

Private visibility audit

Dr Diogo Silveira. Dental Implant Clinic in Battersea

Hi there, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around Nine Elms in London. At your own address you come up among the first three. Move away from the door and you sit far down the list, and at five of the spots we tested you do not appear at all. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for implant work nearby, may simply never come across you. Is that normal here, or can a practice do better?

The comparison worth looking at

One nearby practice comes before you at nearly every spot

We ran the same search for Wandsworth Dental Centre. It came before you at 24 of the 25 tested spots, including spots close to you where your name sat far down the list.

Same search, a dental clinic, from the same 25 spots around you, so the two maps can be read side by side.

Yet it reaches the first three at only two of those spots, barely more than your one. So nobody is really seen across this area, and that is where your website takes over.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of the searches we found uses your name

The searches we found leading to your website are all made without your name, like 'dentista brasileiro londres'. These are estimates, but they point one way: they are typed by people looking for a dentist, not for you.

  • For one of those searches your site does show on the first page, lower down. Someone scrolling that page could still come across you there.
  • The audit data carries only part of the searches, so we cannot say nobody types your name. We can say the ones we found describe people who do not know you yet.

So what are those people actually typing, and where do they land when they do?

The searches behind the numbers

What people type when they do not know your name

All five searches we found are made without your name. Some look for a Brazilian or Portuguese speaking dentist in London. Others ask about dental implants, in Battersea and further out.

  • Someone searching 'dentista brasileiro londres' finds you low on the first page, below the results most people click, and lands on your home page.
  • Someone searching 'dental implants battersea' sees you only beyond the first page of results, and that search leads to your dental implants page.

The implant work you are known for is on the right page, but a patient looking for implants around Nine Elms has to scroll past the first page to reach it. So what would we change first?

Picture patients searching for your treatments around Nine Elms being able to find you.

Here is what already works for you, and what we would fix first.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?