We ran the same search, a dental clinic, from 25 spots around Kingsbury Rd in London. At your own address you come up among the first three. Everywhere else we tested you sit below that, and farther out you fall a long way down the list. Each dot on the map is one of those spots; Green means you are in the top three there.

So someone a street or two away, phone in hand, looking for a dentist, may scroll past you entirely. Would a practice nearby fare any better here?

At least three quarters of the estimated visits your site gets from Google come from searches typing your name, like 'pristine dental'. Those searches were already looking for you, not for a dentist.

• Someone searching your name has usually heard of you already. Someone searching for a dentist nearby has not, and that is a different person with a different need.
• Your site does reach Google's first page when someone nearby searches for a Kingsbury dentist, though it sits low on that page, below the results most people click.

So which searches bring people who have never heard of you, and where do they land?