Forge Marketing

Prepared by Forge Marketing

Private visibility audit

Saverio Accardi

Dr Accardi, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Chiswick in London. At your own address you come first. One ring out, and farther out again, you sit far down the list, so you are outside the first three at 24 of the 25 spots we tested. Each dot is one of those spots, and Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for an orthodontist, may never come across you. Does any practice near you fare better?

The comparison worth looking at

One nearby practice comes before you at most spots

Artiste Studios comes before you at 19 of the 25 spots we tested, and you come before it at the other 6.

This is the same search for an orthodontist, run from the same twenty-five spots around you, so both maps read side by side.

Its map shows green at 2 of those spots, yours at 1, so neither of you is seen widely here. That is what the map says, which brings us to who is actually reaching your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of the searches we found uses your name

Of the searches we found leading to your website, none uses your practice name. The searches we hold are ones like 'chiswick dentist'. These are estimated figures, and we only hold part of the searches.

These searches do not name you. They ask for a dentist nearby, or for a treatment, and your pages come up for them.
For one of those searches your site does appear on the first page, though low down, below the results most people tap first.

So which of those searches ask for a dentist or a treatment rather than for you, and where do they land?

The searches behind the numbers

General dentistry searches are the ones that bring your site up

The searches reaching you without your name fall into two groups: someone looking for a dentist in Chiswick, and people asking about specific treatments, Invisalign, crowns and whitening.

'chiswick dentist' puts you low on the first page, below the results most people click, and leads to your home page.
'invisalign chiswick' also sits low on the first page, and leads to one of your pages about Invisalign rather than your Invisalign treatment page.

So the searches that do not name you ask for a dentist or for Invisalign, and Invisalign is the one closest to your orthodontic work. That is the service worth building on. Which leaves the question of what to do first.

Picture patients searching for your treatments around Chiswick being able to find you.

Here is what already works for you, and what we would fix first.

What is already working

The pages we read show your qualifications and experience.
Your website looks modern.

What we would fix first

For "orthodontist" around Chiswick, you are outside the first three in most tested spots.
Artiste Studios comes before you at 19 of the 25 tested spots.
None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base

Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base

Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects

A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month

First diagnostic free. No minimum term. Agreed in writing before anything starts.

✓

About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓

Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓

We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Founder: Dr. Vladimir Khourda

I learned marketing so you don't have to

X

Instagram

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

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We already have a website, an agency or someone who watches this. Do we start again?

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Will this bring the right patients, or just more enquiries?

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I searched myself and saw something different. Why?

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What does it cost, and how long before something changes?

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Do you work with the practice you compared me with?

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