Prepared by Forge Marketing

Private visibility audit

Sundeep Patel

Hi Sundeep, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Amersham Vale in London. Close to you, you hold up well, and at your own door you come first. Farther out you slip below the first three at most of those spots, with the Isle of Dogs and Rotherhithe side the clearest gap. Each dot is one spot; Green means you are in the top three there.

So someone a few streets away can find you easily, while someone searching from the far side may never come across you. Is that reach normal here, or can more be had?

The comparison worth looking at

One nearby practice appears higher overall

Portman Smile Clinic Lewisham comes before you at more of the tested spots than you come before it, and its lead sits mainly across the wider ring, south towards Lewisham and Blackheath.

Same search, an orthodontist, run from the same twenty five spots around you, so the two maps can be read side by side.

It reaches the first three at a few more spots than you do, several of them south of you, where you are often just below it. Which raises the question of who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

At least a third of your estimated visits come from your name

Searches like 'waldron dental clinic' bring at least a third of the estimated visits your site gets from Google. A smaller part comes from people searching a problem, not a name.

  • Someone typing your name already knows it. Someone typing their problem does not, and your site still comes up among the first results for a few of those.
  • Two of those problem searches put you among the first results, one lower on the first page, below the results most people click.

So which problems are people typing when they do not know your name, and where do those searches take them?

The searches behind the numbers

Grinding and gum worries bring strangers to you

Three searches lead to you without your name. Two are from people worried about grinding their teeth at night, and one from someone trying to save receding gums. No name, just a problem.

  • 'sleep teeth grinding mouth guard' shows up among the first results, and takes that person to your page on mouth guards and other solutions for teeth grinding.
  • 'i healed my receding gums' comes up first, and leads straight to your page on receding gums.

So the searches that reach you without your name are about grinding and gum care, not teeth straightening. None of them is from someone looking for braces or aligners around Amersham Vale in London. Worth holding in mind as we look at what you already do well.

Picture patients searching for your treatments around Amersham Vale being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Amersham Vale, you are outside the first three in most tested spots.
  • Portman Smile Clinic Lewisham comes before you at 14 of the 25 tested spots.
  • "dental guard bruxism" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?