Prepared by Forge Marketing

Private visibility audit

Quintus Germishuys

Dr Germishuys, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Chiswick in London. Right at your door you come first. One spot away that drops off, and across the rest of the tested spots you sit outside the first three, further down the farther out we went. Each dot is one of those spots; Green means the practice is in the top three there.

So a parent searching from a street or two away may not come across you at all. Which raises the question: is that normal here?

The comparison worth looking at

One nearby practice comes up higher

Chiswick & Kew Orthodontics came up above your practice at nearly all of the spots we tested, and you came up above it at one of them.

Same search, an orthodontist, from the same twenty-five spots around you, so the two maps read side by side.

Yet it reaches the first three at only a couple of those spots, much like you. So the first three are open around here, which brings us to who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most estimated visits start without your name

Nearly all the estimated visits your site gets from Google come from searches that never mention your practice, such as 'dental braces teeth'. Only a small part comes from people typing your name.

  • Someone typing your name already has it in mind. Someone searching about braces or a sore mouth may not know you yet, and your pages are what they meet first.
  • Your site does appear on the first page for several of those searches, and for some it sits among the first results, where people actually click.

So what are these people typing, and which of your pages do they land on?

The searches behind the numbers

These searches lead to blog posts, not braces

The searches without your name are mostly about mouth cancer signs, with wisdom teeth and hygiene alongside them, and one about braces for straightening teeth.

  • 'manifestations of oral cancer' shows up among the first results and leads to your guide on understanding mouth cancer, so that search lands on an advice page.
  • 'dental braces teeth' shows up among the first results and leads to your post on fixed braces, the one search here about straightening teeth.

So one search sits squarely in your orthodontic work, and that is the one worth building on. Most of the estimated visits come for mouth cancer reading. Which raises the question of what to do first.

Picture patients searching for your treatments around Chiswick being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Chiswick, you are outside the first three in most tested spots.
  • Chiswick & Kew Orthodontics comes before you at 24 of the 25 tested spots.
  • "partial eruption of wisdom teeth" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?