Forge Marketing

Prepared by Forge Marketing

Private visibility audit

Nutan Thakkar

Hi Nutan, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Bedford Ave in Barnet. At the spot on your own doorstep you come first. Step away from it and you sit outside the first three at every other spot we tested, lower down the list the farther out we went. Each dot is one of those spots, and Green means the practice is in the top three there.

So someone a street or two away, phone in hand, looking for an orthodontist, may scroll past you without ever seeing your name. Is that normal around here?

The comparison worth looking at

One nearby practice appears higher overall

Barnet Orthodontic Practice comes before you at nearly all the spots we tested, both on the streets close to you and on the ones farther out.

Same search, an orthodontist, from the same spots around you, so the two maps can be read side by side.

Their name sits in the first three at far more spots than yours, so the position we would work towards is one another practice already holds here. The next question is who reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

None of the searches we found uses your name

None of the eight searches we looked at carries your practice name. They are people reading up on treatments, like 'filling better', which leads to your fillings article. These figures are estimates.

So what is bringing people in is your writing rather than your name. The searches we found are all treatment questions, not people typing Allure.
Your IV drip page does reach the first page for one search, but it sits low on that page, below the results most people click.

The question that follows is which searches a patient near you actually makes, and where they land.

The searches behind the numbers

The people finding you are reading, not booking

None of the searches we found reaching your site carries your name, and they are looking up fillings, skin boosters and IV drips rather than the dental care you are known for.

'filling better' sits beyond the first page and leads to your piece comparing amalgam with white fillings, so the reader lands on an article rather than a treatment.
'iv boost london' shows low on the first page, below the results most people click, and leads to your IV drip therapy page.

So the pages bringing new people are about your aesthetics and information side. Someone looking for a dentist or orthodontist around Bedford Ave in Barnet does not arrive this way yet. That gap is worth closing first, and it sits alongside what you already do well.

Picture patients searching for your treatments in Barnet being able to find you.

Here is what already works for you, and what we would fix first.

What is already working

Your Google listing shows 4.8 stars from 79 reviews.
The pages we read carry patient testimonials.
The pages we read show your qualifications and experience.

What we would fix first

For "orthodontist" around Bedford Ave, you are outside the first three in most tested spots.
Barnet Orthodontic Practice comes before you at 24 of the 25 tested spots.
None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base

Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base

Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects

A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month

First diagnostic free. No minimum term. Agreed in writing before anything starts.

✓

About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓

Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓

We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Founder: Dr. Vladimir Khourda

I learned marketing so you don't have to

X

Instagram

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

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We already have a website, an agency or someone who watches this. Do we start again?

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Will this bring the right patients, or just more enquiries?

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I searched myself and saw something different. Why?

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What does it cost, and how long before something changes?

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Do you work with the practice you compared me with?

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