Prepared by Forge Marketing

Private visibility audit

Vineet Korpal

Hi Vineet, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Whitton in Twickenham. At your own doorstep you come first. At the other 24 spots you sit outside the first three, and the farther out the spot, the further down the list you fall. Each dot is one of those spots; Green means the practice is in the top three there.

So someone a few streets away, phone in hand, looking for orthodontic treatment, may scroll past without ever coming across you. What about a practice nearby?

The comparison worth looking at

One nearby practice comes before you at most spots

Across the spots we tested, Orthodontic Practice comes before you at 23 of the 25, including three where it reaches the first three and you sit lower down the list.

Same search, an orthodontist, from the same twenty-five spots around you, so the two maps read side by side.

It reaches the first three at only 3 of those 25 spots, so it is not seen across the area either. The first three are open here. Which brings us to the searches that lead people to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most searches that lead to your website carry your name

At least two thirds of the estimated visits from Google come from people typing your name, searches like 'eye smile whitton'. Most of those land on your home page. That is an estimate, but a solid one.

  • Someone typing your name already knows the name. What brought them to it, we cannot tell from the searches.
  • A few searches without your name do reach the first page, including when someone looks for a dentist in Whitton, so new people can find you too.

So which searches bring people who do not type your name, and where do those searches lead?

The searches behind the numbers

New people find you for dentistry and eyes

Four searches reach you without your name. Two are about teeth, a dentist in Whitton and teeth whitening in Twickenham. Two are about eyes, an eye test and opticians in Twickenham.

  • 'whitton dentist' shows up among the first results and leads to your dental page, the one search without your name that sits near the top.
  • 'teeth whitening twickenham' shows up low on the first page, below the results most people click, and leads to your teeth whitening page.

So the searches that do not carry your name are for everyday dentistry and eye care, both yours. None of them is someone looking for orthodontic treatment around Whitton. Worth holding on to as we look at what to do first.

Picture patients searching for your treatments around Whitton being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Whitton, you are outside the first three in most tested spots.
  • Orthodontic Practice comes before you at 23 of the 25 tested spots.
  • "opticians twickenham" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

Green glass gears on a black base
Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
LinkedIn logo
LinkedIn
X logo
X
Instagram logo
Instagram
Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?