Prepared by Forge Marketing

Private visibility audit

Marisa Monteiro

Dr Monteiro, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Coldharbour Ln in London. Right by your door and at one spot just north, you come up among the first three. Across most of the other spots you sit lower down, and farther out you fall well down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, searching for braces or aligners, may never come across you at all, even though you are close to them.

The comparison worth looking at

One nearby practice appears higher overall

Orchard Orthodontics LONDON comes before you at all 25 of the spots we tested, both on your own street and farther out across the wider area.

This is the same search, an orthodontist, run from the same 25 spots around you, so the two maps sit side by side.

They sit among the first three at every tested spot, you at two, so that gap is where the ground is to be gained. Which raises the question of who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

At least a good half of the estimated visits from Google come from people typing your name, searches like 'brixton smiles'. The rest arrive without knowing you at all.

  • Someone typing your name already has it in mind before they search. That search confirms you rather than puts you in front of someone new.
  • Your site does reach the first page for searches made without your name, including people looking for Invisalign nearby, so new faces can find you too.

So which of those searches actually bring strangers to your pages, and where do they land?

The searches behind the numbers

Invisalign is what brings new people in

Beyond your own name, the searches we found are about clear aligners and about replacing teeth. Someone who has never heard of you arrives through those two services.

  • Someone searching 'invisalign brixton' sees you among the first results, and lands on your Google listing rather than a page you control.
  • 'prosthodontics' shows you low on the first page, below the results most people click, and leads to your prosthodontics page.

So new patients reach you through aligner work, already strong, and that is the service worth building on. The question then is what you do with them once they land on your pages.

Picture patients searching for your treatments around Brixton being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Coldharbour Ln, you are outside the first three in most tested spots.
  • Orchard Orthodontics LONDON comes before you at 25 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?