Prepared by Forge Marketing

Private visibility audit

Alex Seijas

Dr Seijas, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around City Rd in London, looking only at you. On your own street you come first, and you are in the top three at about half the spots tested. The softer side is the south and south-west, towards Covent Garden and the City. Each dot is one of those spots; Green means you are in the top three there.

So a patient searching from the south or south-west may scroll past you, while those nearer you see your name straight away. Worth seeing what another practice here manages.

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Angel Orthodontics. It comes before you at some spots, including a few close to you, but you come before it at more of the twenty-five.

Same search, an orthodontist, from the same twenty-five spots around your practice, so the two maps read side by side.

Both of you are in the first three at a similar number of spots, so neither of you is the name a patient sees across the area. The question moves to your website: who actually reaches it?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

The searches reaching your website do not use your name

None of the four searches we looked at uses your practice name. They are searches like 'orthodontist london', from people who would not know you yet. These are estimates, but a real strength.

  • A search with your name comes from someone who already knows you. These four do not: they are searches for an orthodontist, and you come up first on each one.
  • You come up first on the first page for every one of these four searches, so someone searching for braces can find you without a recommendation.

So which searches are these, and where do they lead once someone clicks?

The searches behind the numbers

People searching for an orthodontist already find you

None of these searches carry your name. They are plain searches for an orthodontist in London, and one for children's braces in Shoreditch.

  • 'orthodontist london' puts you among the first results, and that search comes from someone who would not know you yet.
  • 'kids braces shoreditch' also shows you among the first results, so a search for braces for a child nearby reaches you.

The searches bringing you people who do not know you are orthodontic ones, which is exactly your field, and children's braces around Shoreditch is a real one to build on. So who is actually arriving, and what do we do next?

Picture patients searching for your treatments around Finsbury being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around City Rd, you are outside the first three in most tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?