Prepared by Forge Marketing

Private visibility audit

Garden Square Dental Practice

Hi there, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Kensington Gardens Square in London. Right at your own door you come up first. At every other spot we tested you sit outside the first three, and at two of them you were not in the list at all. Each dot is one of those spots; Green means you are in the top three there.

So someone a short walk away, phone in hand, looking for an orthodontist, may simply never come across you. Is that normal here, or can a practice nearby do better?

The comparison worth looking at

One nearby practice appears higher at almost every spot

Art Align Orthodontics by Dr Hanna Reinartz comes before you at 24 of the 25 spots we tested, including the ones closest to you. You stay ahead of it at your own address, where you come first.

Same search, an orthodontist, from the same spots around your practice, so you can read the two maps side by side.

Their name shows among the first three at four of those spots, yours at one. So those first three places are being won by someone a few streets away. Who is reaching your website today?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of your estimated visits come from your own name

At least two thirds of the estimated visits from Google come from people typing your practice name. Searches like 'crown v filling' bring the rest.

  • Someone typing your name already knows it. They are checking you, not choosing you. The deciding happened somewhere else.
  • You do appear on the first page for searches without your name, so new people can find you. Just a far smaller share of those estimated visits.

So which searches are bringing those new people in, and where do they land when they arrive?

The searches behind the numbers

The searches without your name are about crowns, not braces

The searches without your name are about general and cosmetic dentistry: crowns against fillings, Zoom whitening, nervous patients.

  • Someone comparing a crown with a filling searches 'crown v filling' and finds you among the first results, on your page about crowns versus fillings.
  • Someone anxious about the chair searches 'nervous patients west london'. You show low on the first page, below the results most people click, on your nervous-patient page.
  • 'invisible aligners' sits beyond the first page of results, on your invisible orthodontics page.

So the searches bringing you new people are about your other treatments, and someone looking for an orthodontist around Kensington Gardens Square in London does not arrive this way yet. That gap, and what we would do about it, comes next.

Picture patients searching for your treatments around Kensal Town being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Kensington Gardens Square, you are outside the first three in most tested spots.
  • Art Align Orthodontics by Dr Hanna Reinartz comes before you at 24 of the 25 tested spots.
  • "nervous patients west london" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?