Prepared by Forge Marketing

Private visibility audit

Cristina Daguerre

Dr Daguerre, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Chiswick in London. At your own address you come first. At every other tested spot you sit outside the first three, and far down the list. Each dot is one of those spots; Green means you are in the top three there.

So someone standing a few streets away, phone in hand, may never come across you. Which raises a fair question: is that normal here, or does another nearby practice show up?

The comparison worth looking at

One nearby practice appears higher at almost every spot

West London Orthodontist came before you at 24 of the 25 spots we tested, and it is among the first three at 17 of them, while you hold that place at one.

Same search, an orthodontist, from the same spots around you, so the two maps can be read side by side.

Their green dots sit at far more spots than yours, so someone searching a street or two away is likely to see them first. That is a real local example to work from, not a guarantee. So who actually lands on your site?

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most people who find your website already know you

About three fifths of the estimated visits from Google come from people typing your name, like 'd&f clinic'. The rest arrive through treatment searches. These figures are estimates.

  • Someone typing your name has already heard of you. That kind of search suggests a decision being checked rather than one being won, so your website is confirming rather than convincing.
  • The good news: for a search like 'marpe', with no name in it, your page comes up first, and 'palate expansion' sits on the first page too.

So which searches are bringing people who have never heard of you, and where do those people land?

The searches behind the numbers

New people reach you through palate expansion pages

Beyond your own name, the searches that lead people to you are almost all about one thing: palate expansion and the marpe appliance. One is about dental implants in Chiswick.

  • 'marpe' comes up among the first results and leads to your marpe page in Chiswick, so someone reading about the appliance lands on your own explanation of it.
  • 'palate expansion' sits low on the first page, below the results most people click, and leads to your rapid palatal expansion page.

These are orthodontic searches, your own field, and they carry no name, so they can reach people who do not know you yet. That is worth building on, because someone searching those words is still reading rather than booking. So where would we start?

Picture patients searching for your treatments around Chiswick being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Chiswick, you are outside the first three in most tested spots.
  • West London Orthodontist comes before you at 24 of the 25 tested spots.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?