Prepared by Forge Marketing

Private visibility audit

Victoria Sampson

Hi Victoria, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around you in London. At your own front door you come first. Step away from it and that fades: across the rest of the tested spots you sit well down the list, and at four of them you don't appear at all. Each dot is one of those spots, and Green means you're in the top three there.

So someone a few streets away, phone in hand, looking for an orthodontist, may simply never come across you. Is that normal here, or can a practice nearby do better?

The comparison worth looking at

One nearby practice comes before you at almost every spot

Bass Orthodontics comes before you at 24 of the 25 spots we tested around you, including close by and farther out, and it shows among the first three at four of them.

Same search for an orthodontist, same twenty-five spots around you, so the two maps sit side by side.

Four spots out of twenty-five is where they reach the first three, so nobody is seen right across this area. The first three are open here, which turns the question to your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Two kinds of search lead to your website

About a third of the estimated visits from Google come from searches with your name in them, and a similar share from searches like 'oral microbiome test'. So the searches reaching you are not only name searches.

  • Someone typing your name already has it from somewhere. Someone typing a treatment does not, and they are weighing you up for the first time.
  • Your site does appear on the first page for some of those treatment searches, so a patient with a phone in hand can reach you without ever knowing your name.

So which searches bring those new people to you, and where on your site do they land?

The searches behind the numbers

The searches without your name ask for other services

The searches reaching you without your name are not about braces. They are about oral microbiome and saliva testing, about drips, and one is a person's name.

  • Someone searching 'oral microbiome test' finds you low on the first page, below the results most people click, and lands on your oral microbiome test page.
  • Someone searching 'saliva test' also sits low on that first page, below where most people click, and arrives on your saliva testing page.

So the searches that find you without your name are testing-led. Not one of them is someone in London looking for an orthodontist. That gap is worth more to you than the testing pages. Which brings us to what to do first.

Picture patients searching for your treatments around Mayfair being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" in London, you are outside the first three in most tested spots.
  • Bass Orthodontics comes before you at 24 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?