Prepared by Forge Marketing

Private visibility audit

Dr Paroo Mistry

Dr Mistry, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Reservoir Rd in London. At every one of those spots you come up among the first three, and at most of them you come up first. Each dot on the map is one of those spots. Green means the practice is in the top three there.

So someone searching nearby, phone in hand, can find you before anyone else. That is a position worth protecting. The question is who else turns up in the same search.

The comparison worth looking at

Your map holds up next to a nearby practice

We ran the same search for Angle House Orthodontics (Enfield). Across the tested spots you come before it at all but two, both out at the north-eastern edge, where you still sit among the first three.

Same search, an orthodontist, from the same spots around you, so the two maps can be read side by side.

You are among the first three everywhere tested; they are among the first three at about half the spots. So a patient nearby can already find you. The question becomes what happens on your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Both kinds of visitor reach your website

About half the estimated visits from Google come from people typing your name, like 'oakwood clinic'. The rest arrive on searches that never mention it, so both kinds of visitor are finding you.

  • Someone typing your name has already heard of you and just wants your opening hours or a booking button. Someone searching for teeth straightening is still choosing.
  • Your site does come up among the first results for a search about teeth straightening in north London, so people with no idea who you are can still land on your pages.

So which of those searches without your name are doing the work, and where do they send people?

The searches behind the numbers

Teeth straightening already brings strangers to you

Beyond your name, the searches we found split in two: people looking for teeth straightening and an orthodontist in north London, and people after general dental things like a free consultation or an NHS waiting list.

  • Someone typing 'teeth straightening north london' finds you among the first results, and lands on your home page, which is the busiest of these searches by far.
  • 'orthodontist near me' sits beyond the first page, and leads to your home page too, so someone searching that way has to go past a page of other practices to find you.

Your own field is already doing the work: people comparing teeth straightening in north London reach you without knowing your name. The near me wording is the gap, and it is the one a patient uses with a phone in hand. So who actually arrives, and what do they meet when they do?

Picture patients searching for your treatments around Cockfosters being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • "orthodontist near me" leads to your home page, beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?