Prepared by Forge Marketing

Private visibility audit

Sahar Ahmadiani

Dr Ahmadiani, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Friary Rd in London. Right at your own door, you come up among the first three. Move a street or two out and you sit far down the list at nearly every other spot. Each dot is one of those spots, and Green means you are in the top three there.

So someone a few streets away, phone in hand, looking for an orthodontist, may never come across you. What does a practice near you see on that same map?

The comparison worth looking at

One nearby practice appears higher overall

We ran the same search for Restore.Dental. It came before you at all twenty-five spots, both at your own doorstep and farther out across the area.

Same search, an orthodontist, from the same twenty-five spots around you, so the two maps sit side by side.

Even so, it is among the first three at only four of those twenty-five spots. The first three are far from settled around here, which brings us to who reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Your name is what brings most people to your website

At least three quarters of the estimated visits your site gets from Google come from searches for your name, like 'melo clinic'. The rest come from treatment searches.

  • Someone typing your name has heard it somewhere already, so your site mainly has to confirm what they expect rather than win a comparison.
  • The good news is that your site does come up on the first page of Google for several treatment searches, which is how someone who has never heard of you can land on your pages.

So which treatment searches are bringing those new people in, and where on your site do they land?

The searches behind the numbers

New people find you through your aesthetic treatments

The searches reaching you without your name are nearly all aesthetic ones: face and body treatments such as endolaser and jawline work, plus the vitamin and immunity drips.

  • Someone searching 'endolaser services in london' sees you among the first results, and lands on your endo laser face and body sculpting page.
  • 'Immunity drip' also puts you among the first results, leading to your immunity drip page, while 'jawline treatment' sits lower on the first page.

So new faces arrive for the aesthetic side, not the dental and orthodontic side. Someone wanting an implant or straighter teeth around Friary Rd in London does not reach you this way yet. Which brings us to where we would start.

Picture patients searching for your treatments around Park Royal being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Friary Rd, you are outside the first three in most tested spots.
  • Restore.Dental comes before you at 25 of the 25 tested spots.
  • "endo laser" sits beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?