Prepared by Forge Marketing

Private visibility audit

Dr Mark Flynn

Dr Flynn, let’s look at your local visibility.

We ran the same search, an orthodontist, from 25 spots around Leonard St in London. At your own address you come first, ahead of everything else listed there. Move one street out and you are far down the list at every other spot we tested, nearer and farther alike. Each dot is one of those spots; Green means you are in the top three there.

So someone a few streets away, phone in hand looking for braces, may never come across you. Does a nearby practice fare any better here?

The comparison worth looking at

One nearby practice comes before you at nearly all spots

Impress London (Liverpool Street) came before you at almost all of the spots we tested around you, and it shows up somewhere in the list at all of them.

Same search, an orthodontist, from the same spots around your practice, so the two maps sit side by side.

Yet it reaches the first three at only a few of those spots, much like you. So neither of you is seen in the first three at most of them, which brings us to who actually reaches your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Most of these searches are about treatments, not you

Only a small part of the estimated visits from Google comes from people typing your name. Far more arrive through treatment searches like 'composite bonding before and after', people who had not heard of you.

  • Someone searching your name already has you in mind. Someone asking about composite bonding is still choosing, and your page is what they weigh you on.
  • Your site does reach the first page for several of these treatment searches, so a patient comparing options in London can land on you before they have a name in mind.

So which of those searches are actually doing the work, and where do they drop people on your site?

The searches behind the numbers

Composite bonding and veneers draw people new to you

Most of the searches that bring people who do not know you are about composite bonding, what it is and what it costs, plus a few about veneers and one about orthodontics itself.

  • 'composite bonding before and after' shows up among the first results and takes that person to your before and after photos page, exactly what someone weighing the treatment up wants to see.
  • 'orthodontics' shows up among the first results and leads to your orthodontics page, so a stranger thinking about braces can land with you.

Your own field does already bring new people in, and that orthodontics page is the one worth building on, because 'orthodontics' is what someone around Leonard St in London searches with no name in mind. So where would we start?

Picture patients searching for your treatments around Finsbury being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "orthodontist" around Leonard St, you are outside the first three in most tested spots.
  • Impress London (Liverpool Street) comes before you at 24 of the 25 tested spots.
  • "composite bonding teeth" sits low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?