Prepared by Forge Marketing

Private visibility audit

Dr Monica Bijlani

Dr Bijlani, let’s look at your local visibility.

We ran the same search, a dental implants periodontist, from 25 spots around Old Marylebone Rd in London. You come up in the list at all of them, but never in the first three. Your own street is where you sit highest, lower on the first screen; further out you fall well down the list. Each dot is one of those spots, and Green means you are in the top three there.

So someone nearby searching for implant work sees other names before yours, at every one of those 25 spots. Which raises a fair question: is that normal here, or is more possible?

The comparison worth looking at

One nearby practice appears higher overall

London Periodontics, Implants and Dentistry came ahead of your practice at all 25 spots, both at your own address and at the eight spots closest to you.

Same search, dental implants periodontist, run from the same 25 spots around you, so both maps can be read side by side.

They sit among the first three at all 25 spots, you at none, so the three names shown first never include yours. Their map shows what is possible here. Which raises the question of who does reach your website.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

People find your website without knowing your name

None of the searches we looked at uses your name. They are searches like 'facial aesthetics london', typed by people describing what they want. These figures are estimates, and they point one way.

  • Someone searching that way is not asking for you by name. They choose from whoever appears, so where you sit on that first page decides whether they ever see you.
  • Your site does reach the first page for one of those searches, though low down. For several others it sits beyond the first page.

So what are these people actually typing, and where do they land when they reach you?

The searches behind the numbers

The people who find you are looking for facial aesthetics

Every search we found that reaches your site comes from someone who does not type your name. One is about facial aesthetics. The others are dentistry searches tied to Harley Street.

  • 'facial aesthetics london' sits low on the first page, below the results most people click, and brings that person to your home page rather than a treatment page.
  • 'cosmetic dentist harley street' lands beyond the first page, so someone searching for private dental care has pages of other names to pass before your home page.

So the one search bringing you anything is the aesthetics side. Someone looking for implant or periodontal care around Old Marylebone Rd does not reach you this way yet. That gap is worth holding in mind as we look at what you already have working.

Picture patients searching for your treatments around Paddington being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • London Periodontics comes before you at 25 of the 25 tested spots.
  • None of the searches we found without your name shows among the first results.
  • "facial aesthetics london" leads to your home page, low on the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

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Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

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Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

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Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?