Prepared by Forge Marketing

Private visibility audit

Jayesh Kotecha

Hi Jayesh, let’s look at your local visibility.

We ran the same search, a dental clinic, from 25 spots around East St in Barking. Right at your door you come first, and at one spot close by you are among the first three. Move outward and you sit outside the first three at the rest, far down the list at many of them. Each dot is one of those spots; Green means you are in the top three there.

So you are easy to find on your own street. Someone a few streets further out, phone in hand looking for a dentist, may never come across you. How does that compare with a practice nearby?

The comparison worth looking at

One nearby practice appears higher overall

Dental & Medical Clinic in Barking sits above you at the ring of spots closest to your door and at the spots farther out as well.

Same search, a dental clinic, from the same twenty-five spots around you, so the two maps sit side by side.

They are among the first three at nineteen of the twenty-five spots; you are at two. So across most of the area around you, theirs is the name a searcher sees first and yours is further down the list.

Each dot is a tested search location. Green means a top-three position for that search. The comparison concerns search visibility, not the quality of care.

Beyond the map

Many people reach your website without searching your name

A large share of your estimated search visits comes from searches like 'dentist barking' rather than from people typing your name. Both kinds arrive, and this is an estimate, not a count of visitors.

  • Someone typing your name has already decided to come to you. Someone searching for a dentist in Barking is still choosing, and your site is in that choice.
  • For one of those searches without your name, your site comes up first on Google.

So which searches are bringing those people in, and where on your site do they land?

The searches behind the numbers

People searching for a dentist in Barking find you

Six of the searches we found carry no name at all. Someone simply looking for a dentist in Barking, or asking about NHS dental care, and these searches land on your pages.

  • 'dentist barking' comes up among the first results and leads straight to your home page, so a person with no name in mind can find you there.
  • 'barking dentist nhs' also shows among the first results, and it leads to your NHS fees page.

General dentistry in Barking is already a search where you come up first, and NHS care is another one that finds you. That is solid ground. Where does that leave your priorities?

Picture patients searching for your treatments in Barking being able to find you.

Here is what already works for you, and what we would fix first.

What we would fix first
  • For "dental clinic" around East St, you are outside the first three in most tested spots.
  • Dental & Medical Clinic in Barking comes before you at 24 of the 25 tested spots.
  • "dentist" leads to your home page, beyond the first page.

None of this is about your care. It is about who sees your name first.

You stay with your patients. We carry this part.

Patients choose before they call: from the first names on the map, from the first results on Google. My team rebuilds what decides that, your Google listing and the pages a patient lands on, and keeps it up every month. Here is what happens if you reply.

Green glass speech bubble on a black base
Step 1, start here

You send a message

WhatsApp or a voice note. Tell me which part of this page matters most to you. I reply myself.

Green glass clock on a black base
Step 2

About an hour together

We agree the priorities and what Forge will deliver, in writing. It is the only real time this asks of you.

Green glass building blocks on a black base
Step 3

Foundations first

Your Google listing and the pages a new patient lands on. Fixed before anything is built on top.

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Step 4

Systems that keep running

Kept up month after month. You watch it in a shared table, with a regular call, and your own people kept in the loop.

Work we have already done

Not a promise. The work itself.

Four practices, four kinds of work. Delivered, not promised.

See the projects
A dental practice near Paris

Every page about implants rebuilt, down to the questions patients ask before deciding. Kept up month after month.

An oral surgeon in Paris

The page patients land on before they book, her Google advertising, and a weekly letter to the colleagues who refer to her.

A hand surgeon in Italy

Every question his patients ask, mapped, then written and linked from his own publications.

A plastic surgeon in Italy

His whole site reviewed page by page, and the three-month plan, city by city.

What stays yours

One practitioner per city, in writing.

For a given specialty. So we do not work with the practice on the second map above, and would not while working with you.

From €1,200 per month
First diagnostic free. No minimum term. Agreed in writing before anything starts.
✓
About an hour at the start

Then very little: the odd decision, and your clinical eye where it matters.

✓
Everything built stays yours

If you stop, you keep all of it. No minimum term.

✓
We commit to the work

Agreed in writing. Nobody honest can promise you a position on Google, and we will not.

Founder

A doctor who ran clinics, doing this part for you

I'm a doctor. I used to run a group of clinics, and I know this part of the job is not why anyone chooses medicine. Today my team does it for practices like yours: the research, the writing and the set-up. You come in only where clinical knowledge matters.

Dr Vladimir Khourda, founder of Forge.
Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to
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Dr Vladimir Khourda, founder of Forge.

Founder: Dr. Vladimir Khourda
I learned marketing so you don't have to

A message or a voice note is enough

WhatsApp or voice note: +33 7 43 69 81 74. Tell me which part of this page you want to understand better. I reply myself. This page was made for your practice only, and it comes down 32 days after it was published.

Message me on WhatsApp

Or book a call

One hour on video, free. Pick a time that suits you.

Got a question?

A few things you may be wondering

The questions practitioners actually ask me after a page like this.

What would you do first for my practice?

We already have a website, an agency or someone who watches this. Do we start again?

Will this bring the right patients, or just more enquiries?

I searched myself and saw something different. Why?

What does it cost, and how long before something changes?

Do you work with the practice you compared me with?